To ensure comprehensive local journalism remains viable in the future, newspaper publishers must develop new digital offerings to engage the younger generation. This requires not only new journalistic formats but also the extensive use of digital technologies and artificial intelligence, as well as cross-publisher collaboration. Rethinking Local Journalism According to the authors' assessments, publishers [...]
The media landscape is changing rapidly, and staying ahead is crucial. Our latest whitepaper "Empowering Editorial Excellence: Strategies for Sustainable Change" provides essential insights and practical strategies to enhance your editorial processes. Discover: The importance of change and its challenges Key skills for sustainable editorial teams Proven strategies for successful transformation Download the whitepaper [...]
DOWNLOAD the whitepaper HERE: Whitepaper User Needs in Daily Editorial Work We recently conducted an insightful study on understanding and addressing user needs in digital journalism. Our latest whitepaper, "User Needs in Daily Editorial Work," shows how publishers can boost engagement by 125% and subscriptions by 75% by aligning content with readers' interests through [...]
Study conducted by Schickler & WAN-IFRA shows how important AI is going to become for news publishers Schickler conducted an international study together with WAN-IFRA to capture the current state of AI adoption among news publishers as well as to provide an outlook of their AI adoption plans for the upcoming years. The current level [...]
The International News Media Association (INMA) has honoured the DRIVE project as the best innovation project in the world. DRIVE beat 650 entries and also won the category "Best Use of Data To Drive Subscriptions, Content, or Product Design". The globally unique project by Schickler, dpa and nine newspaper publishers sets new standards. All [...]
The list of Key Performance Indicators (KPI) for newsrooms is long: Conversions, reach, active users, clicks, etc. At the German Drive Initiative (> 20 regional news sites), we realized that Media Time fits best. Media Time is defined as the amount of time a user spends on the site. A very simple but powerful [...]
Drive stands for Digital Reader Revenue initiative. Designed by the German news agency dpa and the leading German publishing consultancy Schickler, already ten publishers have joined this innovative way to analyse data, gain insights and accelerate change in newsrooms. They bring with them more than 12 million users and 700 million new data points [...]
Many regional publishers are enjoying great success in acquiring digital subscriptions, especially in times of corona. The flip side are high churn rates. We see publishers with cancellation rates of 60% and above per year on the total subscriber base. Obviously, this is not a basis for a sustainable business. Data analysis shows that [...]