Schickler & dpa receive award for best news media innovation project in the world

The International News Media Association (INMA) has honoured the DRIVE project as the best innovation project in the world. DRIVE beat 650 entries and also won the category "Best Use of Data To Drive Subscriptions, Content, or Product Design". The globally unique project by Schickler, dpa and nine newspaper publishers sets new standards. All [...]

2021-06-08T08:41:10+02:008. June 2021|Uncategorized|

Media Time – Principal KPI for newsrooms

The list of Key Performance Indicators (KPI) for newsrooms is long: Conversions, reach, active users, clicks, etc. At the German Drive Initiative (> 20 regional news sites), we realized that Media Time fits best. Media Time is defined as the amount of time a user spends on the site. A very simple but powerful [...]

2021-06-07T13:17:02+02:003. June 2021|Uncategorized|

The 10th publisher joins the DRIVE initiative

Drive stands for Digital Reader Revenue initiative. Designed by the German news agency dpa and the leading German publishing consultancy Schickler, already ten publishers have joined this innovative way to analyse data, gain insights and accelerate change in newsrooms. They bring with them more than 12 million users and 700 million new data points [...]

2021-06-21T21:01:50+02:003. June 2021|Uncategorized|

Engagement drives conversion – and churn!

Many regional publishers are enjoying great success in acquiring digital subscriptions, especially in times of corona. The flip side are high churn rates. We see publishers with cancellation rates of 60% and above per year on the total subscriber base. Obviously, this is not a basis for a sustainable business. Data analysis shows that [...]

2021-06-07T13:15:56+02:001. June 2021|Uncategorized|
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