DOWNLOAD the whitepaper HERE: Whitepaper User Needs in Daily Editorial Work
We recently conducted an insightful study on understanding and addressing user needs in digital journalism. Our latest whitepaper, “User Needs in Daily Editorial Work,” shows how publishers can boost engagement by 125% and subscriptions by 75% by aligning content with readers’ interests through data-driven tailoring.
Data shows: Many stories fail to find an audience.
Discover why and how targeted content can enhance readers’ willingness to pay. Key Whitepaper Insights for you:
- Proven Models: Learn about the DRIVE User Needs Model and how it helps publishers tailor their content effectively
- Strategic Insights: Explore data-driven insights from over 5 million content pieces, revealing what types of stories drive the most engagement and conversions
- Implementation Success: See how a nine-month DRIVE implementation program more than doubled reader engagement and increased subscriber numbers by 75%
- Best Practices: Get 5 actionable tips for integrating user needs into your editorial workflow and sustaining these practices long-term
This whitepaper is essential for anyone aiming to succeed with a digital content strategy and maximize audience reach.
Highberg offers deep-routed expertise in data-driven media best practices helping publishers around the globe to successfully transform within the digital landscape and achieve sustainable growth.
If you are interested in more details please don’t hesitate to contact:
Alexander Kahlmann
Managing Partner Highberg
E-Mail: alexander.kahlmann@highberg.com
DOWNLOAD the whitepaper HERE: Whitepaper User Needs in Daily Editorial Work
