Digital Subscriptions Newsletter – exclusive insights by Schickler for everyone who wants to drive digital revenue.
Insider knowledge for media experts
Study conducted by Schickler & WAN-IFRA shows how important AI is going to become for news publishers
Study conducted by Schickler & WAN-IFRA shows how important AI is going to become for news publishers Schickler conducted an international study together with WAN-IFRA to capture the current state of AI adoption among news publishers as well as to provide [...]
Schickler & dpa receive award for best news media innovation project in the world
The International News Media Association (INMA) has honoured the DRIVE project as the best innovation project in the world. DRIVE beat 650 entries and also won the category "Best Use of Data To Drive Subscriptions, Content, or Product Design". The [...]
Media Time – Principal KPI for newsrooms
The list of Key Performance Indicators (KPI) for newsrooms is long: Conversions, reach, active users, clicks, etc. At the German Drive Initiative (> 20 regional news sites), we realized that Media Time fits best. Media Time is defined as the [...]
The 10th publisher joins the DRIVE initiative
Drive stands for Digital Reader Revenue initiative. Designed by the German news agency dpa and the leading German publishing consultancy Schickler, already ten publishers have joined this innovative way to analyse data, gain insights and accelerate change in newsrooms. They [...]
Engagement drives conversion – and churn!
Many regional publishers are enjoying great success in acquiring digital subscriptions, especially in times of corona. The flip side are high churn rates. We see publishers with cancellation rates of 60% and above per year on the total subscriber base. [...]