Highberg operates along with German Press Agency dpa the largest cooperation of digital publisher in Germany. Already more than 20 news portals participate in this sharing initiative. We consolidate content and user data from all portals into one huge database. It is almost 1 billion datasets from 13 million users per month, of course compliant with data protection laws.

As we gather first party data according our own definitions, the data is comparable. It allows the participating publishers and us the deepest possible insights into the success factors of digital publishing. We are able to analyse the success of single articles, subjects, user groups, layouts, etc.

We have created a consistent KPI structure for digital publishing. This allows us to benchmark a news portal down to the most detailed level, e.g. the average media time on an article about local sports or the conversion rates for trial subscriptions after one month. The KPI structure quickly identifies the strengths and potentials of every digital news portal.

On the large data pool, we are training algorithms for personalising the content presentation, prices and customer journeys. AI based software categorizes content into topic models and learns user behaviour patterns. Our algorithms provide paywall systems, newsletter systems and other with the relevant data points in order to personalise the news offers.