Drive stands for Digital Reader Revenue initiative. Designed by the German news agency dpa and the leading German publishing consultancy Schickler, already ten publishers have joined this innovative way to analyse data, gain insights and accelerate change in newsrooms. They bring with them more than 12 million users and 700 million new data points per month.
Every publisher builds a simple (and GDPR conform) tracker in her news site transferring 1st party user data every five seconds to a joint database. Furthermore, the publishers transmit all content data like articles, pictures, videos, etc.