We will show you where you can make more sales. The advertising market is intransparent and dynamic – online as well as in print. Only a few publishers are aware of their market potential and know whether they are (approximately) exploiting it. Do you also have a certain amount of uncertainty regarding the exploitation of your advertising market potential? Then our advertising market analyses can provide clarity.
We offer you a detailed and regional analysis of your print and online advertising market: bottom-up, top-down and taking into account the relevant regional factors. The analysis includes the location of your company as well as purchasing power (up to district level) or online affinity in your region. We will show you, sector-specifically, which companies advertise how and where it is worthwhile to approach them. In this way, your sales department can submit individual offers to suitable advertising partners and increase the probability of a booking.
Our analyses are based on thousands of data sets, which we link together individually tailored to your needs. This provides you with reliable information on the basis of which you can optimize your sales activities – so that you can fully exploit their potential in the future.