Increase online advertising revenue, generate e-commerce revenue, develop paid content

Increase your digital revenues with the Digital Fitness Program from SCHICKLER. It’s no secret in the industry that the share of digital revenues from publishers will (and must) increase. But so far, many publishers have found it difficult to exploit the existing potential in the growing digital market. The share of digital in the total business of most German publishers is still marginal, averaging a low single-digit percentage. Even among top performers, digital revenues rarely exceed the 10 percent mark.

Learning from successful media companies: Digital growth is possible. A look beyond Germany’s borders shows that digital growth is possible: Digital growth can be driven with determination – in Scandinavia, for example, digital advertising revenues often account for well over 20 percent of total advertising revenues.
With the Digital Fitness Program, SCHICKLER offers its customers a modular construction kit that helps them develop digital revenue potential. The program contains practice-oriented approaches for digital concepts that are individually adapted to the customer’s framework conditions and goals.

Our project approach for success in the digital business

1. Increase online advertising revenues: Increase the daily reach of your website, modernize your ad offering, optimize your digital distribution structures and introduce an effective KPI-based online control system with our help.

2. Generate e-commerce revenue: We support you in strategy development in the largest growth area for media companies – this includes determining the relevant target groups, deciding on the right offers and choosing suitable sales channels for your e-commerce offer.

3. Develop paid content: Thanks to our decades of experience in the media sector and the digital know-how of our experts, you can be sure that we will develop the right paid content strategy for your content.

The advantages of our Digital Fitness Program:

  • We offer you the proven digital expertise of our consultants – you can rely on real best-practice knowledge and implementable concepts.
  • We have been advising media companies for several decades and have experienced the opportunities and challenges of digitalization from the very beginning and have taken them into account in our consulting projects – you can count on us.
  • In our expert networks we have numerous contacts with digital special expertise (e.g. SEO) – we would be pleased to network you.