The SCHICKLER newspaper consultants have created a brand new model which is based on deep and long expertise and on best practice examples of publishing companies worldwide - and learning from the best is a simple yet effective way to reach the goal.
The model is based mainly on two questions:
The newspaper consultants identified seven different fields which are important to reach the goal. According to Rolf-Dieter Lafrenz, top newspaper consultant and CEO of the SCHICKLER media consultants, not every newspaper company „has to go through all of the fields of our new model but it is more efficient and succefull if consultants – for example the newspaper consultants of SCHICKLER – have a quick look to see where the media company can be benchmarked compared to others in class“.
SCHICKLER is known as the leading management consultancy for media companies such as newspaper and magazine publishers in Germany, Austria and Switzerland and has recently been expanding to the Middle East, Russia, Scandinavia and South America. From offices in Hamburg, Berlin and Munich, about 50 employees work for the consulting group. Customers are companies of all types of media in Germany and abroad, from newspapers and magazines, online media and trade press to TV, radio, and corporate media.
More information about how to develop and implement a growth strategy for Newspaper publishers and how to increase efficiency in newspaper companies.