Germany based media consultancy Schickler has built the globally most comprehensive database for benchmarking publishing organizations. It contains data from more than 100 newspaper and magazine publishers and covers the complete value chain of a publishing organization.
Rolf-Dieter Lafrenz, Managing Partner at Schickler: “We started over 10 years ago to structure the processes of the newspaper and magazine business into Key Performance Indicators (KPIs). In over 500 projects with newspaper and magazine publishers, we have collected the data necessary to build benchmarks. Now we are able to compare any publishing organization with market leading organizations”.
Schickler was founded in 1982 by a former board member of Gruner + Jahr, the leading European magazine publisher and employs about 50 professionals. Industry focusses are classic media and digital companies. You can get a deeper insight into Schickler´s benchmarking methodology at Youtube www.youtube.com/ and Slideshare www.slideshare.com/