Within the past decade the international TV markets went through some major changes. Current trends are that Television becomes less linear, while formats like OTT and VoD are experiencing a significant upturn. Solutions in this industry need to be digitalized and they have to feature mobile versions.
This development of New TV confronts established enterprises and media houses with the risk of losing revenue. Video-on-Demand services and streaming platforms take the lead within the industry. Also the trend of raising media-awareness is the reason why the classical advertisement format will increasingly loose its impact.
SCHICKLER offers professional support in developing new personalized TV business models. We help you focus on your core competences and show you how to efficiently strengthen them. This way you will be well prepared to face the challenges of the new TV generation.