Mobile is even bigger than you thought.
Mobile, Mobile, Mobile: One might almost think that the tech journalists dream up anything new. In fact Mobile is much bigger and much more important than making discussions about responsive websites, location based services, tracking, advertising sales etc. believe. A welcome change of perspective is, for example, the current presentation of Benedict Evans (Andreessen Horowitz), which shows the great developments around the topic of mobile .
Did for example know, that…
- … China is now the largest smartphone market?
In China 500 million people have mobile internet access. No wonder that Apple is so aggressively pushing into China and has adapted the colour palette of the devices to the Chinese users. Most people who do not want to own an iPhone in China favors an instrument of Xiaomi or Meizu - manufacturers, of which we have little heard yet here in Germany, even if Xiaomi became, since its founding in 2010, the fourth-largest smartphone producer behind Samsung, Apple and Huawei.
- … Smartphones also replace " feature phones " in growth markets soon?
Already next year more smartphones will be sold than feature phones in Africa. This development is supported because there are many very inexpensive smartphones available, which probably can also displace local trends, such as the " Power Bank Phone" in Ghana soon.
- … Google receives in many countries more searches from mobile devices than from desktops?
The search market is thus under massive pressure for change - and Google is far from alone under pressure to line up correctly for Mobile. "Location based" will soon no longer known as a special feature, because it has become next to the Boolean operators for standard requirement.
- … simultaneously mobile apps have spotted over 50 % of ALL online traffic in the US according to Comscore?
So it is no longer "just" the question how you want to make content more possible Responsive and how display ads can be optimized for Mobile. There is a massive pressure to change because the user spends the most of his time online in his favorite apps.
And so the list can still be continued as long as desired.
Mobile is hardly to overestimate as a trend.
Surrounded by the high speed of the digital transformation the topic mobile is again with higher speed on the road. Unlike many trends that need a few years to break the exponential curve through the ceiling, we are already in the middle here. Overestimating this trend is truly difficult.
This article was written by Florian Hollender, Consultant and Media Specialist at SCHICKLER Media Consultants in Hamburg. It was also published in german language at www.schicklernext.com.